Discover how integrating Latino audiences into your sports marketing strategies can open up substantial business opportunities. This session, hosted by the Hispanic Public Relations Association (HPRA), focuses on the strategic advantages of engaging one of the fastest-growing demographic groups in the U.S.
Key Discussion Points:
Market Opportunities: Understand the economic impact and growth potential within the Latino demographic.
Strategic Marketing: Explore effective strategies for targeting Latino audiences to enhance fan engagement and loyalty.
Cultural Influence: Delve into how Latino cultural heritage impacts sports marketing and consumer behaviors.
Ethical Engagement: Learn the importance of authenticity and integrity in marketing, emphasizing respect for cultural values.
Panelists:
Mike Valdes-Fauli, CEO of Chemistry Cultura
Sabrina Macias, Senior Vice President of Global Communications + CSR at DraftKings
Mario Flores, Co-Founder/President, Sportivo
Sandra Lopez, Co-chair for the Sport Integrity Global Alliance
This is an invaluable session for marketers, business leaders, and sports industry professionals looking to leverage the Latino market for business growth and innovation. Join us to uncover how to engage this key audience in your sports marketing initiatives effectively.
